Master cloud-based photo management

How Canon's service can help you manage your cloud-based workflow.
A screen capture of 100 images by Canon Ambassador Clive Booth.

A photographer's archive is a valuable resource so it's important to set up an effective image management system. Canon's web-based service acts as a centralised hub between capture and onward delivery to your favourite connected services. © Clive Booth

As a full-time professional photographer and filmmaker who has worked on advertising campaigns, commercials and short films for a range of corporate clients and luxury brands, Canon Ambassador Clive Booth understands the value of being able to efficiently share work with clients around the world, and to be able to create temporary backups while on a job.

Canon's service offers a hassle-free way to share photos and videos with clients, work colleagues or friends and followers. The free-to-use cloud-based platform provides a link between your camera and your favourite connected services, and enables you to back up and transfer files while you're shooting – features that were invaluable to Clive during a promotional shoot for a theatre and film production company, as it meant the images and video could be shared immediately on social media.

Clive, who has amassed huge numbers of images during his career, has also learnt the importance of having an effective photo management system. Here, he reveals how he organises his extensive image library, shares his experience of using on a live job, and outlines the benefits of having a reliable backup strategy. Tibor Szövetes, Canon Europe Product Marketing Specialist, also highlights the benefits of

 A portrait of a woman wearing a green tunic and a black bonnet, and holding a green glass bottle, photographed by Clive Booth.

Clive used on a promotional shoot for Lipstick Rebel Productions, a theatre and film production company which was in the final stages of rehearsing a series of short plays, Women Making Waves. © Clive Booth

A portrait of a woman wearing an off-the-shoulder black top and looking up into the distance, photographed by Clive Booth.

© Clive Booth

Cloud connectivity with

Canon's offers photographers free cloud storage1 and seamless transfer of files, straight from compatible Canon cameras. The service provides a centralised hub where photos and movies – including RAW images and 4K clips – can be safely stored and readily accessed for 30 days.

"Users are able to transfer a large number of photos and movies from to a connected service such as Adobe Photoshop Lightroom or Google Drive™, and download them directly to a home computer," Tibor explains.

A technician wearing white gloves cleans the sensor of a Canon camera.

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Like many professionals, Clive takes full advantage of both local and cloud-based storage and editing. "I always shoot in RAW," he says. "I use a non-destructive workflow [making changes without overwriting the original image data] across desktop and cloud, so I can jump straight from my laptop to my smartphone and continue to edit. Everything I can do on the desktop I can do from the palm of my hand.

"There's a really great argument for using files this way. I shot some images the other day and I can go through any of the galleries on my phone – all the RAW files sit in the cloud – and the adjustments to the previews are in sync with my laptop."

A portrait of a man wearing an apron covered in paint stains, holding paintbrushes in his hand while sitting in a chair, photographed by Clive Booth.

Files can be manually downloaded to your computer or forwarded to a third-party cloud service, but you also have the option to do this automatically. © Clive Booth

A portrait of a woman wearing a cream satin dress and long black gloves while sitting in a chair, photographed by Clive Booth.

© Clive Booth

Version 1.5 of added support, which also now allows users to start exploring cloud-based video editing workflows. "Normally you'd need to buy additional accessories to unlock Camera to Cloud (C2C) connectivity with, but our free service comes with this function embedded," explains Tibor. "Once you've linked your account to, you can have a completely automated transfer of your stills and video files directly from the camera to the cloud2.

"Using's auto transfer option allows you to send your files to the cloud while you carry on shooting or take a break," Tibor adds. "Power cycling the camera – turning it off and on again – triggers the auto transfer. If you've already set up a link to, then the files can be automatically forwarded to your account. If you have an Adobe Premiere Pro account linked to, then that transfer can happen simultaneously in the background."

As well as support, enables movies and stills to be sent directly to Adobe Photoshop Lightroom. Corporate Lightroom accounts are also compatible with Additionally, you can forward files that have been uploaded from your camera to YouTube, Flickr, Google Drive™ and Google Photos™. "We have enabled users to automatically transfer files from to a Google Photos™ account even if they don't have a Google One™ subscription," says Tibor. "So even if you only have the free Google account which comes with 15GB of storage, you can benefit from the auto transfer function."

A computer screen showing a series of images and videos, shot by Clive Booth, displayed in

Videos and images captured with a camera can be automatically sent to via, and multiple members can collaboratively edit in real time. © Clive Booth

A man scrolls through photos on a smartphone. The photos were taken on a Canon EOS R6 Mark II which sits next to the smartphone on a table.

"I've never worked on something like this before, where I could send files directly from the Canon EOS R6 Mark II to the cloud, manage them from my phone and then put them into Lightroom so quickly," says Clive. © George Wood

Using for a cloud-based workflow

Clive used on a promotional shoot for Lipstick Rebel Productions. The theatre and film production company was in the final stages of rehearsing a series of short plays, Women Making Waves. The shoot was due to take place on International Women's Day and required a fast turnaround so that images and video could be shared on social media to celebrate the day.

"Using, I was able to upload the files directly to, and then the production company could start promoting the play straight away," explains Clive.

To speed up the workflow, he switched to shooting JPEG Large rather than his preferred RAW format. "I was at a little theatre company that had fairly slow Wi-Fi," he says. "Although I could have switched to using my phone's unlimited data, I wanted to try a different type of workflow."

Clive set his Canon EOS R6 Mark II to the Portrait Picture Style and did no post-production on the files. He also shot vertical video clips so that the production company could easily share them on its social channels. With Auto send enabled, Clive's stills and videos were automatically uploaded to every time he turned the camera off and on again. From there, everything was automatically forwarded to his account.

"My agent was logged in to on his phone, so he was able to do a first look and selection in the background while I was still shooting," says Clive. "He uploaded the selects to a separate folder, which we then gave the producer access to, and she was able to download the files from there. We also sent some of the files to Lightroom as that gave us the capability to edit and share more widely. All the actors, directors and the rest of the company had direct access to the files and were able to download and share them. This was a relatively small production and the whole process really helped to promote the plays. It raised the bar in terms of the quality of their output."

Clive Booth uses a Canon EOS R6 Mark II to photograph a model posing in front of a blackboard.

Clive keeps every image he takes, doing varying degrees of edit depending on his preferences. "I never delete a file, RAW or JPEG," he says. "I'll do a one to five-star edit. The five, four and maybe three-star selections are the photos I'm sure I want to keep." © George Wood

A man places a smartphone on a small pile of papers while holding another smartphone in his right hand.

"The service has a great smartphone app," says Clive. "You can scroll through full previews of all your images, which I really like. It also tells you how many days' storage you have left for the original files, as well as which cameras and cloud destination services are connected." © George Wood

Beyond backup and storage

Whether you're working in the studio or shooting on location, Clive stresses how essential it is to make a backup and then a second – and keep them apart, ideally storing one off-site in the cloud. "I can tell you some horror stories," he says. "One photographer had an intricate scale model of an oil refinery built in the desert. After the shoot, the model was taken down. That night their vehicle was broken into and the image drives were stolen. The team had to completely rebuild the model and reshoot it. Imagine how you and your clients would feel if you couldn't reshoot – if it was one-off, like a wedding. My biggest fear is losing data, which is why cloud storage is so important."

More than just a cloud storage service, brings your hardware and software closer together, enabling you to store, process and share your content, potentially improving many users' workflows. It's a digital hub where you can seamlessly connect your camera to other cloud services and transfer video footage and still images to them without the need for cables, bulky drives or card drives. The service's automatic, 30-day backup provides peace of mind, and using its dedicated app is a simple process.

" is a way of creating a temporary backup of your files while also being able to instantaneously give your work to clients anywhere in the world," Clive explains. "That's a really powerful tool."

Kevin Carter and Marcus Hawkins

1 After 30 days original images are deleted.

2 Selected cameras only; check function compatibility for more details.

Adobe, Adobe Premiere Pro and Lightroom are either registered trademarks or trademarks of Adobe in the United States and/or other countries.

Google Drive, Google Photos and Google One are trademarks of Google LLC, and this site is not endorsed by or affiliated with Google in any way.

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