5. Form factor: revolutionary design
The EOS C70 is much smaller and lighter than other Canon cine cameras, but it isn't short on features. "It's not as heavy as it looks, plus it's also possible to rig it up," says Belrie. "Ergonomics-wise, it's the perfect middle ground between Canon cinema cameras and DSLRs. You're getting everything that these bigger cameras have in a smaller body. It's very discreet and people underestimate it, especially when they don't know its image quality and what it can do. Yet it's still big enough to fascinate clients."
The EOS C70 is also well suited to long days on location. "The compact nature and form factor of the EOS C70 allows me to use it easily on a small gimbal, or handheld all day with no problems, and I don't even think about needing to put the camera down," says Michael. "For the shoot for Schemers, we hiked 20km in a day at -15°C in the Rocky Mountains, three crew all sharing bags to carry equipment, knee-deep in fresh snow. I'm carrying the EOS C70 the whole time, very slim without additions, just using the Canon handle on top, no cage or extra batteries. It's also seamless to switch between setups."