For aspiring filmmakers, videographers, directors and anyone wanting to shoot video for a living, a well-made showreel demonstrating your technical skills and highlighting your personality and interests is perhaps the most important factor in getting work.
The kind of showreel you'll make depends on the specific industry you want to work in – documentary showreels should display storytelling skills, for example, while in the commercial industry you should demonstrate creativity and technical acumen. However, all showreels are about showcasing your work and yourself to potential employers.
British freelance filmmaker and photographer Roxy Furman, who specialises in content about animals and the natural world, completed an MA in wildlife filmmaking in 2021 and set about creating an impressive showreel in order to secure clients (a music-free clip of her full showreel is below). Roxy has grown an impressive audience via her various social media channels, and has worked with organisations including the BBC and RSPB, as well as brands such as Rolex and Jack Wolfskin.