Fine art portrait photographer and Canon Ambassador Martina Wärenfeldt is passionate about printing. "I really care for that part of the photographic process," she says. "I really value the professionalism of a photographer that can handle the process all the way from conception to shoot to delivering not only a file but actual artwork to put on somebody's wall. I think that is the definition of a good photographer.
"There's a lot of people that can create amazing stuff online and it looks good on Instagram, and they get to become instant Instagram stars, but then they go to print it and it fails because they don't know how to handle the file.
Getting to grips with the art of printing will help take your photography to the next level, and to develop this skill set, Martina advocates entering print competitions. These were pivotal in her own career, she reveals, elevating her craft and pushing her onwards. She continues to achieve success, winning the Society of Wedding and Portrait Photographers (SWPP) 16x20 Print Competition in both 2020 and 2022, and the Society of Photographers' Boudoir and Beauty Photographer of the Year 2023.
Along the way, Martina began not only entering competitions but judging them too, starting with being invited to judge some national competitions in Norway and Finland as well as her native Sweden. She now judges several competitions, including the Icon Awards, the annual photography competition held by Wedding and Portrait Photographers International in Las Vegas.
Drawing on her own experience as both a participant and a judge, here are her expert insights and tips on entering competitions and producing successful prints.