Have you ever considered how the direction 'rest your fingers on your collarbone' is reserved for women? Or how a wide stance and direct gaze is ostensibly seen as strong and masculine? Since the 1970s, stylised portrayals of men and women have been accused of setting impossibly high standards for beauty, health and happiness, as well as defining what femininity and masculinity look like. It's high time for a rethink.
"Society has always had this obsession with perfection, an obsession that conditions most of us to never feel comfortable in our own skin because we are simply not enough," says music and fashion photographer Tarik Carroll, who, with his EveryMAN Project, aims to reform concepts of male beauty. "I like to call The EveryMAN Project a visual conversation about male aesthetics," Tarik continues. "It's a body positivity project showcasing a spectrum of masculinity, talking about what it means to be a man, and really having an honest conversation about it."